5 Things That Belong on the Front Page of Your Website
While marketing a business, you just get a single chance to leave a great first impression and your business’s webpage is a part of it. When audience opens up your page they must quickly have a good understanding what you do and how your services work but tables depict that a lot of small business webpages do not have the foundation which forces them towards the chance of losing a client with only a click.
The relation between a client and a service provider is built on mutual trust. Are you sure your webpage is user friendly? With these 5 pointers you can make sure that you have everything necessary on the first page of your business webpage.
- Contact info:
A current study by VA based local media, Chantilly and ad survey group shows that about seventy five percent of minor business webpages do not have an email id on their home and about 6 out of ten do not have a contact number. At the very least, your page must have a direct email id as well as a contact number. If you have a location for your business then consider adding the complete address with the state and zip code along with a map and directions so that people can reach out to you if needed.
- Graphical representation of your work:
If you are selling birthday and wedding cakes for example then the home page of your webpage must have a photo of one or more of your cakes. As fundamental as it may seem, a lot of business pages utilize unnecessary graphics such as flowers, butterflies and family photos etc. or worse no pictures at all.However be sure of how you show pictures. Think many times before making them swing or move or do another thing that can wither distract or annoy your clients.
- Easy navigation with links that work:
The homepage of your page must have an easy navigation system, at the top of it or down or even at one side of the page. These links have to be clearly pointed out with words that are relevant to the text on your page and allow your clients to instantly find what they are looking for. Also think about adding links for FAQs, shipping details and background about your business.It is also essential to check your links on a daily basis to be sure that they all are functional. Either this or you can use Google Webmaster Tools to recognize any errors. Faulty links not only stop clients from going through with their orders but they can also make it look like you do not really care about your work.
- A sign up Link:
A good way to ensure clients’ loyalty to you is with a daily or frequent newsletter. Place a box for signing up on the home page of your webpage and give rewards like a discount on a further purchase to the person who signs up with his or her email I.D. Sites like Mail chimp provide easy ways of putting this up.
- Use of Social Media Links:
Allow your clients to keep in touch by putting up links to your social media I.D on your homepage. Use icons that can be recognized easily, linked to Twitter, Facebook, LinkedIn or Pinterest etc… You can also make use of feed widgets to ensure quick follow ups along with sharing information on social media.